About
Rasul Sha'ir
Founder and CEO/Creative Director
As the Founder of Cnvrgnc, a brand performance and creative marketing firm, located in Washington DC, Rasul lives by the expression the devil is in the details. Having over ten years of experience with strategic thinking and creative problem solving, Rasul has the ability to paint the "big picture" and see every brush stroke.
He grew up in Las Vegas, understanding high stakes and how everything can change with the “roll of the dice”. He worked in rural Southern Africa as a Peace Corps Volunteer knowing that the key to solving complex problems often lies in asking the right question at the right time and patiently letting the answers fall into place. His professional path has led him into the offices of an architectural firm, sales consultlng for a telecommunications company, and diversity recruitment and marketing for an international development agency.
In addition to his passion for developing successful brand strategies for companies, blogging, and building his eclectic music collection, Rasul has enjoyed a wide array of work and travel experiences that have taken him to over 30 cities in the US and to 15 Countries across the world, giving him a unique perspective to help organizations navigate today’s dynamic socio-cultural and business environments.
Jamal Williams
Director of Corporate Relations and Innovation Strategies
As a partner Jamal primarily focuses on business development & sustainable growth strategies. When it comes to creating breakthrough thinking, Jamal transforms creative ideas into innovation like a conductor turning instrument players into a symphony. With a multi-disciplinary background in architectural design, management and business development, Jamal has over 15 years of experience with bringing ideas to life, developing them and ensuring that they flourish.
For his whole career Jamal has always asked the question: what does an organization want to be and why? Hence his natural affinity for brand strategy. With the proven ability to successfully analyze an organization’s business, identify deficiencies and potential opportunities, Jamal’s expertise in enhancing competitiveness, increasing revenues, and expanding company growth are unparalleled.
Jamal's business expertise cross multiple areas: context, language, environment, economics, design, and scale to name just a few. His unique ability to synthesize these ideas, helps position organizations in the ideal place for optimum decision making. His ability to manage these varying arenas allows Cnvrgnc to also think in terms of vertical & horizontal integration. This allows Cnvrgnc to occupy an even more unique space in the marketplace.
