What We Do
Products and Services
Cnvrgnc has a dual approach in terms of the value we offer to our clients.
Our first approach is a framework we call Community as Product ℠ (CAP), which is a marketing hybrid that combines the principles of brand strategy with the characteristics of today’s networked economy. Using this approach we help develop meaningful customer and brand experiences by building and/or engaging ‘communities’ that serve as the entry point to value driven products, services and experiences.
• Experience Design • Brand Performance • Community Building
The second approach will see Cnvrgnc using a method that helps businesses and organizations to better understand social and communities. Using a tool we call the Social Gradient ℠ (SG), our focus will be on creating better insights on how social groups interact, connect, and engage with one another, in addition to a whole host of other analysis possibilities. In a marketplace where traditional marketing frameworks are proving less effective, the SG allows you to ‘see’ your landscape in a way that's in alignment with a digital landscape.
The SG's focus:
• Marketing Communications • Community Engagement • Social Strategies