Crazy Sexy Cancer

In one of my previous posts I discussed 10 absolutely necessary brand considerations that should be on your plate. Number three was, have you got your rebel jeans on? I then went on to explain that brands impacting the market in remarkable ways do not follow the rules. Often you have to buck the system to make extraordinary breakthroughs.

Kris Carr has her rebel jeans on. . .

When you decide to bring an idea to life is it embracing new market realities where the focus is on more thant just profits and shareholder value?

Does it have meaning or speak to our life's instincts? Will it make a positive impact on people?  Does it have the potential to change the world?