Standing out will no longer suffice

Doing something better or cheaper than the competition so that you stood out among your peers allowed you to be a market leader in 1999.

In 2009 10 short years later where the market is now really beginning to harness the power of the internet and everyone can now have a 'brand' that competes in the marketplace, standing out will have you coming up a day late and a dollar short.

In order to leverage "the new landscape" and compete with the millions of ideas jockeying for position, solidifying your place as a brand with staying power means doing something . . .

. . . radically different.

Need an example list?

The Masdar Initiative

The Obama Presidential Campaign

Ning

Vator TV

Green Depot

Next New Networks

. . .to name a few.