Never underestimate the power of. . .

The phone call

A few months back, I wrote a post entitled "Just because it's old doesn't mean it's irrelevant." The premise being just because something may not be the media hyped, market sensation, shiny new object of the week, month or year and may have actually been invented loooooong ago (circa 2000) doesn't mean it doesn't have tremendous value. 

Now I am a huge fan of all things social media.  I have a twitter, facebook, youtube and linkedin account. I got all the 21st century basics covered. But ladies and gentlemen NOTHING will replace good ol' fashion person to person interaction.

At the moment I am preparing for a presentation I will be doing at The Global Creative Economy Convergence Summit taking place on October 5-6 in Philadelphia.  My graphic designer, Graham Jackson (who by the way my friends is sick, sick, sick) and I are putting together a "marketing-arts" booklet, and we are on the hunt for a printing company. 

So last night, I am googling booklet printers and came across hubcast.com.  I filled in their online form (contact information, book dimensions, paper weight, shipping time, etc) and then went to bed.  This morning at 9 am. Jon (from Hubcast) called me up introduced himself and gave me a lay of the land for how they operate. He gave me explanations of their service and additional quote information with respect to their different packages alongside the different shipping options they have available. Rockin!

Now, in the age of online communication, where it seems that more people text, Tweet, or Facebook message you than actually talk to you, Jon (and Hubcast) just differentiated themselves, not with the new and hottest technology, but with a simple, tried and true, old school way: a phone call. 

Customer Service ladies and gents. Customer Service. . . 

I haven't seen their end product yet, with respect to their printing, but over the next couple of weeks as  Graham and I hammer out this project, I'll keep you all in the loop. . .

. . .stay tuned.