So tell me, what's the. . .

Two years ago on our blog we posited the idea that "thinking outside the box" is dead.  This is what we said:

"Thinking outside the box is no longer the golden rule. It kept you on the cutting edge of creative problem solving for sourcing, making and marketing goods in a manufacturing based economy...Today’s challenges require thinking for a post-industrial economy.   A new market where proliferating technologies, changing business models, and the shifting dimensions of globalization are the order of the day...."For platinum status you have to think at the intersection..."

(You can read the whole post here)

From this idea we developed our Seven Principles of Convergence in which principle #1 is: Think at the intersection, not outside the box.

In July I wrote a post entitled "Hard-Edge, Erotic Pop meets Tank Girl" (title borrowed from Hugh McCleod) in which I discussed the highly creative and (financially) successful Australian artist Hazel Dooney. Recently we received a mention on the Australian online publication, Word on the Street,  which quoted Hazel saying this:

"It would appear that – as is often the case with whatever's next at the intersection (emphasis mine) of technology and culture – the Americans are 'getting' me ahead of everyone else," Hazel Dooney has said in response to two, recent high-profile online commentators who have written about her Here and Here"

Nice.

This is just one example of the idea of the intersection.

In the 21st Century as brands are being re-designed and business models are being re-constructed (which will take creative thinking and innovative approaches) you just may want to consider abandoning that box and exploring the intersection instead.