RUN that Beat back

It's not often that footwear has the opportunity to re-invent itself as a hip hop instrument, but leave it to a couple of ridiculously talented Japanese DJ's to take the Nike Free Run+ running shoe to the next level.

Japanese breakbeat duo HIFANA held a private concert this past April with these multi-purpose kicks taking center stage. The event, sponsored by Nike and advertising agency Wieden+Kennedy Tokyo, was created with the help of a number of software and sound engineers. By altering the shoes to support a nearby amp, the group swapped out their mixers for their new creation. 

With each twist and turn, the three sensors on the bottom of the sneakers picked up the serial codes and converted it to music. The end result was...yet another sweet trip to the intersection.

Check out their unusual (but very cool) performance.

Comments

[alison claire]

NAH-NERS!

[Rasul Sha'ir]

LOL...thanks for the comment Ali... even though I think you spelled your word wrong ;-)