Ok Go (with more intersection stuff please...)

So here at Cnvrgnc we are HUGE fans of the intersection (its the premise upon which the company was built). When business, technology and culture converge amazing, wonderful, creative, beautiful, and innovative things can happen.

Whether its a cool product, the world's firs 4D Experience or a design battle the intersection is where forward thinking happens.

So just a couple of days ago when I came across an article from Creativity (I subscribe to their online magazine) and saw the title on one of their posts: An intersection of music, technology and modern dance, I was definitely checking it out. Come to find out it was, once again, another creative video from Ok Go (surprise, surprise). Here is the actual write up from Creativity...

OK Go has a new music video out, in collaboration with modern dance company Pilobolus, and Google. The clip once again features the collaboration between the band and director Trish Sie of Bob Industries (and lead singer Damian Kulash's sister).

The music video, a kaleidoscopic, typographic display of the bandmembers' bodies,is only a small part of the package. Users can also visit the HTML5-power website (only via Chrome), All Is Not Lost, type out a message of their choice (in Roman letters or Japanese) and watch the performers dance it out using their bodies to create letters and shapes.

The video is an effective showcase for the Chrome browser technology. The dance, when viewed on the website, appears in 12 separate windows. The windows themselves will resize and move along with the music. According to a post on the Google Blog, the team included staffers from Google Japan. OK Go has suggested that the video be used as a message of support for the Japanese affected by the Tohoku earthquake.

Check out a behind the scenes video here.

Here's the video...enjoy!