Understand the Soul...

Everyday we're on the web, we're engaged. We're looking, searching, learning, sharing and experiencing. Across our screens crazy cat antics play out,  we like our friend's FB status, we comment on blog posts, we retweet a cool quote or peruse through an interesting tumblr page, and the list goes on.

But on occasion we happen upon great content. Something that connects with who we are and speaks to something far below the surface. For me when that happens I take pause because it's not often that it occurs. And when it does it's only fair to give it some extra love.

Definitely worth your time, an incredible 2 1/2 minutes with John Jay, Executive Creative Director, Wieden + Kennedy....

Comments

[Jason Grant]

This is a great post!! I think you get the best creatives when they are constantly stepping outside their norms and challenging themselves. Listening to your clients and getting a true understanding of what they want/ value, will truly make them appreciate your skill set especially if you can add to that value, whether tangibly or intangibly. I often find that when a client challenges me, it forces me to reach further and many times the compromise becomes a better product.

[Rasul Sha'ir]

Thanks for reading the post Jason and the comment. Very appreciative. I like your comment about when compromises become a better product after a client challenges you. Lots of value in that statement.