Poetry in....mo(s) def-inite terms

Here at Cnvrgnc it is one of our core beliefs that the intersection is a place for endless creativity and infinite possibilities. The intersection is a place for undiscovered narratives, creative design and imaginative storytelling. It's where art, commerce, and technology can collide...and forge new universes.

At the intersection of boxing, hip hop and design, Louis Vuitton's 'Core Values' ad campaign creates a new space for the senses with a series  of captivating spots  from Canadian production house Steam Films. In spoken word style, reciting some of the most memorable quips of Muhammad Ali, hip hop icon Yasiin Bey (fka Mos Def), evokes the spirit of "The Greatest". Adding fuel to the already creative fire, graffiti artist, Niels Shoe Meulma, adds strokes of calligraphic genius to the cadence of Bey's voice, creating yet another dimension to the already riveting performance.    

Why choose Muhammad Ali to represent a Luxury Fashion brand? Oglivy Paris would have the detailed answers to that question. For me though, on the outside looking in, my thoughts are this: there's something here that subtly speaks to what many compelling brands strive for - inspiration, conviction, and a sense of meaning. Louis Vuitton, I think, strives to reflect these ideals. 

In a market that's often surface with...countless likes,  unending hashtags, and relentless 'virality', there's a polar opposite: emotive experiences, designed ideas, and compelling narratives. It's the latter that will help make sense in a world where so much is being reoriented, redefined, and recalibrated. 

Ladies and gents...float like a butterfly, sting like a bee...

Dream

Louis Vuitton - Dream from Stuart A. McIntyre on Vimeo.

Word

LOUIS VUITTON - Tribute to Muhammad Ali - ''WORD'' from Benedicte Luneau on Vimeo.

Comments

[Bonifer]

Rumble, Young Man, Rumble

[Rasul Sha'ir]

Yes sir. All day...all night.

[Ibrahim]

Extraordinary.

Over the years, I have watched Rasul's internal intersection manifest in the from of a muse, and blossom into infinity possibility.

Thanks bro.

[Rasul Sha'ir]

As always Ibrahim, thank you for your ongoing support and as always your kind words. Often your few but inspiring words give me that much more lift to keep pushing.